Holiday Inn Express Deer Lake, NL Receives Prestigious 2021 Spirit of True Hospitality Award

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April 29th, 2022
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BEDFORD, N.S. 29-04-2022 – Congratulations to the Holiday Inn Express Deer Lake, NL on receiving the 2021 Spirit of True Hospitality Award from IHG Hotels & Resorts.

Holiday Inn Express Deer Lake, NL

The Spirit of True Hospitality award recipients must have completed a full year of service with guest scores exceeding 90% for “Guest Love”, Room Cleanliness and COVID Health & Safety. After receiving numerous IHG awards, the Holiday Inn Express Deer Lake, NL is again amongst IHG’s high-performing hotels.

“It has been a most difficult period in our industry and to have our hotel teams continue to deliver sincere and exceptional guest experiences in the midst of a global pandemic is impressive,” said John Squires, Vice President, Pacrim Hospitality Services Inc. “Thank you to General Manager, Roseann Brake and the entire team for your significant effort and tireless commitment to our guests.”

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Azher Razvi, Vice President, Operations & Development

MBA, CHA, CHIA

Over 25 years of hospitality industry experience, with a focus on leadership, operations, and hotel development
Skilled in opening and positioning hotels, from ground-breaking to FF&E setup, even under challenging conditions like the COVID-19 pandemic
Awarded 2023 GM to Watch, 2024 40 Over 40, and Yarmouth Business Leader of the Year
Nominated for multiple awards, including Tourism Business of the Year, Equity & Diversity Advancement, Customer Service Award, Community Impact Award, and more
Expertise in pre-openings, team leadership, and strategic business planning
Proven ability to deliver consistent performance across luxury, lifestyle, and full-service hotels
Adept at cultivating high-performance teams and building a strong guest-focused culture
Strong business acumen in financial management, revenue forecasting, and cost control
Passionate about service excellence and creating positive, lasting guest experiences
International experience in multicultural environments, leading cross-functional teams with a focus on growth and sustainability in the hospitality industry

John Squires, President

B.Comm

28 years of experience in hotels and restaurants, 7 years specifically of food and beverage management
22 years hotel operations
19 years developing hotels through new construction and renovations with various brands; Tru by Hilton, Holiday Inn Express, Hampton Inn & Suites, Radisson, Four Seasons by Sheraton, Wingate by Wyndham, Crowne
Expertise in financial analysis, budget development and revenue forecasting
Expertise in project management

Glenn Squires, Co-Founder

Instrumental in the start-up of Fortis Properties Inc., Hospitality Division
Co-founder of Pacrim Hospitality Services Inc.
Co-founder Holloway Lodging Real Estate Investment Inc.
Hospitality intelligence honed over 40 years; 30 in senior hospitality management and development positions
Credited with 100+ hotel real estate developments and acquisitions
IHG Owner's Association (Global) - Past Chair
Mount Saint Vincent University - Board of Governors & Advancement & External Relations Committee Member
Tourism Industry Association of NS - Past Chair
IHG - Involved in numerous committees over his career
Awarded the “Nova Scotia Queen Elizabeth II's Platinum Jubilee Medal” in recognition of significant service to Tourism; Awarded “Developer of the Year” (Canada) by IHG; Awarded “International Development Award” by Wyndham Worldwide; Awarded “Vision Award” from the Nova Scotia Tourism Industry Association
Re-development and reimagining of the Digby Pines Golf Resort and Spa, NS

Guest Satisfaction

It’s important to keep on top of what guests are saying about their stay. Pacrim is able to track and manage guest comments, responses and reviews to help pinpoint areas for improvement and facilitate winning experiences.

Review and analysis of all brand guest comment programs
Analysis of third party website reviews
Provide best practices for the online review space
Responding to guest comments

E-Commerce & Reservations

Intergy (a division of Pacrim) is a global, fully integrated e-commerce, central reservation company that specializes in the hospitality industry. This unique Pacrim enterprise further promotes Pacrim’s ability to gain a decisive competitive advantage and drive bottom line performance. In fact, Intergy clients average sales ranging from 3-10 additional occupancy points – one of the best rates in our industry – over their own marketing efforts. The result is innovative, integrated marketing and sales solutions that allow our clients to monitor, manage and improve return on investment.

To learn more about Intergy, their services and how Intergy can help your hotel. Visit them online; www.intergy.ca.

Purchasing & Design Administration

Our in-house purchasing department offers a comprehensive procurement network and uses the collective purchasing power of all our hotels, ensuring high quality goods and services, at the very best pricing, no matter the hotel brand or geographic location. We have access to brand name product and have excellent relationships with suppliers (whether purchasing or replenishment) in both Canada and the USA.

Comprehensive procurement networking for Pacrim’s entire portfolio
Ensuring brand standards are met or exceeded with centralized purchasing prices
Purchasing and/or replenishing for rooms operation, food and beverage, engineering & building maintenance, administrative, technology and general

Human Resource Management

Perhaps more than any other industry, successful hotel management relies on quality human contact at every stage of service. Pacrim has the expertise to maximize the potential of your human resource investment.

Recruitment & Selection
Employee & Labour Relations
Training & Development
Compensation & Benefits
Risk Management
Legislative Compliance
Union Negotiations
Brand Employee Compliance

Accounting

Timely, accurate financial reporting and analysis is essential to business planning. Our computerized accounting and data processing system can pinpoint trends and provide all of the reports necessary for monthly and yearly financial evaluation and decision-making.

Implement and monitor internal controls, policies and procedures
Property Tax Management
Forecasting & Budgeting
Cash Flow Management
Review of Bi-Weekly Payroll
Preparation of Monthly Financial Statements

Sales & Marketing

Our sales and marketing professionals are focused on building strong revenue for hotels and they strategically approach the assessment of target markets, development of innovative programs, effective execution and measuring results. The sales and marketing plan for each hotel is developed in sync with the annual business plan and is integrated with brand-specific sales and marketing efforts. Pacrim recruits marketing and sales professionals with local knowledge and with proven track records of success, and Pacrim has an effective process for sales and marketing management.

Revenue Management
Leveraging Brand Sales Development Programs
Strategic Account Management
Community, Industry & Brand Relations
Deploying Effective Sales & Marketing Campaigns
Leveraging Cross-Portfolio Sales
Monitoring of market share and penetration

Operational Management

Setting and maintaining standards of excellence is the cornerstone of sound operational management. From the day-to-day administration of front desk activities, housekeeping and food and beverage services to providing management leadership, Pacrim takes every aspect of operational control seriously.

Standards of Performance
Quality Control
Investor/Owner Reporting
Labour Cost Management
Physical Plant Management
Rules of Operation
Management Direction & Leadership
Insurance & Risk Management