(902) 401-6662
30 Damascus Rd. Suite 220, Bedford, Nova Scotia B4A 0C1
info@pacrimhospitality.com

Pacrim Hospitality Services Inc. Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.pacrimhospitality.com/ (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at ssquires@pacrimhospitality.com or by mail using the details provided below:

30 Damascus Road Suite 220, Bedford, NS, B4A 0C1, Canada

© 2022 Soflyy. All rights reserved.

Azher Razvi, Vice President, Operations & Development

MBA, CHA, CHIA

  • Over 25 years of hospitality industry experience, with a focus on leadership, operations, and hotel development
  • Skilled in opening and positioning hotels, from ground-breaking to FF&E setup, even under challenging conditions like the COVID-19 pandemic
  • Awarded 2023 GM to Watch, 2024 40 Over 40, and Yarmouth Business Leader of the Year
  • Nominated for multiple awards, including Tourism Business of the Year, Equity & Diversity Advancement, Customer Service Award, Community Impact Award, and more
  • Expertise in pre-openings, team leadership, and strategic business planning
  • Proven ability to deliver consistent performance across luxury, lifestyle, and full-service hotels
  • Adept at cultivating high-performance teams and building a strong guest-focused culture
  • Strong business acumen in financial management, revenue forecasting, and cost control
  • Passionate about service excellence and creating positive, lasting guest experiences
  • International experience in multicultural environments, leading cross-functional teams with a focus on growth and sustainability in the hospitality industry

John Squires, President

B.Comm

  • 28 years of experience in hotels and restaurants, 7 years specifically of food and beverage management
  • 22 years hotel operations
  • 19 years developing hotels through new construction and renovations with various brands; Tru by Hilton, Holiday Inn Express, Hampton Inn & Suites, Radisson, Four Seasons by Sheraton, Wingate by Wyndham, Crowne
  • Expertise in financial analysis, budget development and revenue forecasting
  • Expertise in project management

Glenn Squires, Co-Founder

  • Instrumental in the start-up of Fortis Properties Inc., Hospitality Division
  • Co-founder of Pacrim Hospitality Services Inc.
  • Co-founder Holloway Lodging Real Estate Investment Inc.
  • Hospitality intelligence honed over 40 years; 30 in senior hospitality management and development positions
  • Credited with 100+ hotel real estate developments and acquisitions
  • IHG Owner's Association (Global) - Past Chair
  • Mount Saint Vincent University - Board of Governors & Advancement & External Relations Committee Member
  • Tourism Industry Association of NS - Past Chair
  • IHG - Involved in numerous committees over his career
  • Awarded the “Nova Scotia Queen Elizabeth II's Platinum Jubilee Medal” in recognition of significant service to Tourism; Awarded “Developer of the Year” (Canada) by IHG; Awarded “International Development Award” by Wyndham Worldwide; Awarded “Vision Award” from the Nova Scotia Tourism Industry Association
  • Re-development and reimagining of the Digby Pines Golf Resort and Spa, NS

Guest Satisfaction

It’s important to keep on top of what guests are saying about their stay. Pacrim is able to track and manage guest comments, responses and reviews to help pinpoint areas for improvement and facilitate winning experiences.
  • Review and analysis of all brand guest comment programs
  • Analysis of third party website reviews
  • Provide best practices for the online review space
  • Responding to guest comments

E-Commerce & Reservations

Intergy (a division of Pacrim) is a global, fully integrated e-commerce, central reservation company that specializes in the hospitality industry. This unique Pacrim enterprise further promotes Pacrim’s ability to gain a decisive competitive advantage and drive bottom line performance. In fact, Intergy clients average sales ranging from 3-10 additional occupancy points – one of the best rates in our industry – over their own marketing efforts. The result is innovative, integrated marketing and sales solutions that allow our clients to monitor, manage and improve return on investment.

To learn more about Intergy, their services and how Intergy can help your hotel. Visit them online; www.intergy.ca.

Purchasing & Design Administration

Our in-house purchasing department offers a comprehensive procurement network and uses the collective purchasing power of all our hotels, ensuring high quality goods and services, at the very best pricing, no matter the hotel brand or geographic location. We have access to brand name product and have excellent relationships with suppliers (whether purchasing or replenishment) in both Canada and the USA.
  • Comprehensive procurement networking for Pacrim’s entire portfolio
  • Ensuring brand standards are met or exceeded with centralized purchasing prices
  • Purchasing and/or replenishing for rooms operation, food and beverage, engineering & building maintenance, administrative, technology and general

Hotel Business Planning

PHSI offers the long-term outlook and research capabilities essential to protecting your investment and planning for the future. We assist each hotel General Manager with a yearly business plan.

Human Resource Management

Perhaps more than any other industry, successful hotel management relies on quality human contact at every stage of service. Pacrim has the expertise to maximize the potential of your human resource investment.
  • Recruitment & Selection
  • Employee & Labour Relations
  • Training & Development
  • Compensation & Benefits
  • Risk Management
  • Legislative Compliance
  • Union Negotiations
  • Brand Employee Compliance

Accounting

Timely, accurate financial reporting and analysis is essential to business planning. Our computerized accounting and data processing system can pinpoint trends and provide all of the reports necessary for monthly and yearly financial evaluation and decision-making.
  • Implement and monitor internal controls, policies and procedures
  • Property Tax Management
  • Forecasting & Budgeting
  • Cash Flow Management
  • Review of Bi-Weekly Payroll
  • Preparation of Monthly Financial Statements

Sales & Marketing

Our sales and marketing professionals are focused on building strong revenue for hotels and they strategically approach the assessment of target markets, development of innovative programs, effective execution and measuring results. The sales and marketing plan for each hotel is developed in sync with the annual business plan and is integrated with brand-specific sales and marketing efforts. Pacrim recruits marketing and sales professionals with local knowledge and with proven track records of success, and Pacrim has an effective process for sales and marketing management.
  • Revenue Management
  • Leveraging Brand Sales Development Programs
  • Strategic Account Management
  • Community, Industry & Brand Relations
  • Deploying Effective Sales & Marketing Campaigns
  • Leveraging Cross-Portfolio Sales
  • Monitoring of market share and penetration

Operational Management

Setting and maintaining standards of excellence is the cornerstone of sound operational management. From the day-to-day administration of front desk activities, housekeeping and food and beverage services to providing management leadership, Pacrim takes every aspect of operational control seriously.
  • Standards of Performance
  • Quality Control
  • Investor/Owner Reporting
  • Labour Cost Management
  • Physical Plant Management
  • Rules of Operation
  • Management Direction & Leadership
  • Insurance & Risk Management